Thursday, January 24, 2013

SAFFC is now Warriors FC

SAFFC is now Warriors FC as the Choa Chu Kang club rebrand themselves for the upcoming season.

The new name was unveiled when the club held their pre-season community event at Lot One Shopping Mall, known as the Warriors Football Carnival.

BG Lam Shiu Tong, chairman of the club since late 2011, elaborated on the reasons behind the new identity.

“SAFFC’s stood by the S-League since becoming a member 17 years ago, and the name has served us and the S.League very well,” he remarked.

“Going forward, the Singapore Armed Forces are of the view that we can let the club have a little more autonomy and flexibility. Dropping the SAF name from the club helps in engaging new stakeholders and getting a wider range of sponsors to support the club.

“The organisation structures remain unchanged, though. The fact that I’m still standing here (as club chairman) is testament to the fact that, other than the name change, everything at the club remains unchanged.”

At the same time, the club also unveiled BG (Ret) Eric Tan Huck Gim, Managing Director of Facilities Management, Singapore Sports Hub, UGL Services Premas Operations Ltd., as their new Advisor.

BG (Ret) Tan had served 32 years in the Singapore Armed Fores with distinction, with his leadership role in the United Nations peacekeeping force in Timor Leste often quoted, before moving into sports events organisation and management upon his retirement from the military.

Lastly the Warriors also show off their new blue-and-black striped home jersey designed by Japanese sports apparel brand Svolme, who replace Umbro as the club’s apparel sponsor for the season ahead.

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