Friday, June 25, 2010

Polar signs for five more years

Polar, the official drinking water of the S.League, announced a five-year extension to its existing partnership with S.League, taking the long standing relationship to 13 years.

As part of the announcement, 10 S.League players along with Polar Water Managing Director, Mr. Chew Thye Chuan, were present at the Amara Hotel swimming pool for a photoshoot, to commemorate the sponsorship renewal.

Speaking at the renewal, Mr. Chew said, “We have enjoyed a fruitful partnership with the S.League. Over the years, people have come to associate the Polar brand with Singapore Football. With the recent launch of the Strategic Plan, we are impressed and encouraged with the direction of the S.League over the next five years.”

In a lighthearted affair, 10 S.League players, including Home United defender Ismail Yunos, Geylang United’s Yasir Hanapi, and Albirex Niigata (Singapore) captain Mitsuki Ichihara, joined together in an hour-long photoshoot event to commemorate Polar’s sponsorship.

“Polar’s renewal shows that sponsors have faith it the S.League. It speaks volume for the growth of the S.League when a sponsor stays on for 13 years. We (the players) are very honoured to be here in support of the Polar brand,” said Home defender Ismail.

The new five-year sponsorship will see a 35% increase from the current deal, with a value of $400,000 worth of bottled water distributed in the S.League annually.

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