Friday, January 28, 2011

Young Lions get 1 million Courts deal

Picture Credit: Vanda Sports Group

Courts, Singapore‟s largest electrical, IT and furniture retailer, will commit S$1 million in cash and activation over a period of two years to the Young Lions.

Under the deal, Courts will acquire naming rights to the team. In addition, its logo will be emblazoned across the front of the team jerseys and throughout Jalan Besar Stadium on match days for the next two years.

With immediate effect, the team will be known as the Courts Young Lions. 

Describing the deal as one that is aligned with Courts‟ history of supporting football, Terry O‟Connor, Chief Executive Officer, Courts, said, “Our partnership with the Courts Young Lions is truly unprecedented in local football. The deal represents forward thinking on the part of the S.League, and that is aligned with our own philosophy of innovation at Courts. Being highly passionate about football ourselves, we are committed towards using our resources, networks and expertise to add value to the team and the S.League. This partnership shows that brands and the league can work hand-in-hand to create a win-win situation. We hope that this will give other potential sponsors the impetus to show their support for the local sports scene as well.”

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