Jaguars get main sponsorship boast

Tanjong Pagar UnitedJ celebrate a financial boost with local food and beverage company Field Catering & Supplies stumping up a one-year sponsorship deal.

The deal, at S$100,000, will see the club’s jerseys emblazoned with SINGA, the brand name of Field Catering’s newly-introduced energy drink.

This is Field Catering’s second association with the Jaguars, having been their club sponsor when the club entered the S-League in its inaugural season in 1996 as Tiong Bahru United.

The company has also, since 2003, been a sponsor for the S-League with the distribution of Polar Natural Mineral Water.

“We have chosen the Jaguars … because of our good relations and our early ties with the club ... We remain committed to grow with Singapore football and we foresee this will be a great partnership for a long time,” said Chew Thye Chuan, Managing Director of Field Catering & Supplies.

S-League Chief Executive Officer Lim Chin added: “They are calling it a French Revolution at Tanjong Pagar, good attendance at their matches, a fiery coach and players who are motivated.

“From an able chairman to a very committed management committee, a good general manager and all things gelling together, things are certainly happening for the club.”